EIH Language School Translator, Language Interpretation and Translation (1995-11)
Otto-Friedrich-Universitat Bamberg Bachelor's Degree, German Philology | Communication Science (1992-11)
fmwaechter.com Founder & CEO (2015-01)-Present
Congrex Switzerland Head of Social Media and Digital Strategies (2014-01)-(2015-01)
Congrex Switzerland Meeting Planning Manager (2013-01)-(2014-01)
I am a problem-solver for event and conference organisers, business owners, organisation directors, planners and everybody struggling to deal with digital solutions, content marketing, social media strategies and data analytics. While working in the MICE industry for 20 years and especially when running my own destination management company in Spain, I went into content marketing, social media and digital marketing. And I loved it. Like in live events and live communication before, digital marketing deals with brands, with organisations, with members, with people, with messages, with building trust, with stories, with experiences and engagement. This led me to nowadays run a digital marketing consultancy combining my experience. I cater clients from multiple sectors in the M.I.C.E. industry. It is my goal to drive my clients business forward. I support them to grow by gaining trust from their attendees and customers, clients or members by using content (inbound) marketing methods, combined with video and social media marketing and backed by professional data analytics. Not to forget tailormade live event or conference engagement activities. When I am not working I am usually with my family and friends. And my dog. I love to cook, swim in the sea, hike and bike in the nature and travel whenever I can. I love art, exhibitions, books and I also adore good music. I am always open to learn new skills and meet new people. Please feel free to say hello and share your story with me!