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Geoff P.

Founder@Canvas Marketing
Hourly Rate: £ Negotiable/hr
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Overall Rating:
Digital Marketing - Marketing Plan
Product Marketing
Strategy
SaaS
Qualifications & Education

The Nottingham Trente University BSc Business Studies (1993-09)

Experience

Canvas Marketing Founder (2018-01)-Present

Sage Marketing Director (2016-01)-(2018-01)

Languages
English
Description

I’m a lifelong marketer, speaker and coach with proven experience at Marketing Director level across an array of sectors and business sizes from FTSE100 to high growth SME. Strategy, planning and commercials drive my thinking alongside a deep understanding of marketing communications having worked across field, product and campaign marketing. I founded Canvas Marketing to support ambitious businesses that are committed to investing time and resource in creating brilliant and effective marketing. A few other highlights about me: Experienced marketing leader: mentor of marketing talent and development of high performing marketing teams Strategic marketing planning: deliver marketing vision, strategy and goals that teams can believe in and deliver against Digital first: automation (SFDC/Eloqua), PPC/SEO, ecommerce, social/PR, content, customer journey and conversion optimisation Marketing technology: hands on experience of world class marketing platforms including CRM (Salesforce), Automation (Eloqua, Dotmailer, Hubspot), Planning (Aprimo) and analytics (Qlik, Power BI) Results focussed: ambitious, commercial and highly accountable, execution led to deliver positive ROI Customer first: driven by customer needs, insight, analytics, segmentation and data to deliver world class customer experiences Creative: inspired innovation and creative excellence from high level brand to tactical demand generation campaigns on a global and local basis Demand generation: expert in delivering nurture campaigns that engage audiences at all levels of the (Sirius) marketing funnel to drive acquisition, growth (X-sell, upsell) and retention Events: delivered multiple successful world class customer experiences from £million multi-day international events to locally focussed regional workshops Sectors: worked successfully in technology (SaaS), automotive, office products, agency, food and not for profit